In 2006, the National Academies held a nationwide convocation to discuss the book Rising Above the Gathering Storm, which described the increasing threat of globalization to the US economy. One of the outcomes of this event was recognition of the need to improve the tech transfer process by which university research artifacts are transitioned to the business world for commercialization.

As a result of this event, officials from the University of California, Irvine asked Jeff Greenberg if he would be interested in helping to commercialize some of the university’s inventions. Mr. Greenberg formed Tech Coast Works to fulfill this mission, and began the process of commercializing some of the university’s inventions.

Jeff GreenbergMr. Greenberg began his career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine.

Over time, he transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 he shifted his focus to the world of hi-tech startups. Since that time, he has worked exclusively for emerging companies as a consultant, employee, advisor or founder.

Mr. Greenberg is an adjunct college professor, teaching start-up skills to would-be entrepreneurs. He holds multiple granted patents, with additional patents pending, and is a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

The foundation of Mr. Greenberg’s strengths is a strong educational background that includes a bachelor’s in computer science from Rutgers University, a master’s in computer science from U.C. Irvine and an MBA from the executive program at Pepperdine University.